Redesign for Shopify Plus brand

Background:

Ina Essentials is a Shopify Plus brand selling in 25+ countries. They offer a range of skin care products and have developed a customer base that loves their brand and products.

‍

The Problem:

Despite Ina’s growing success, their outdated website design was a big bottleneck to sales.

Ina did not have any in-house team members experienced in UX, development or conversion optimization, so they sought an outside partner to update their website.

‍

How we worked together:

• We initially ran through all of Ina’s existing data and analytics to identify the biggest conversion drop-offs
• We also spoke with their team members to understand their level of knowledge of Shopify so that we could prepare a solution they can efficiently work with
• We ran regular check-ins with their team to go through the progress and explain why we’re doing what we’re doing in the redesign

‍

Main issues discovered:

• Ina’s website had a poor homepage, offering a huge range of products but with little guidance  and categorization.
• They had been using the same creatives and product photography for over 2 years, which did not visually stimulate users into being as excited about the product as possible
• The product page above-fold section was organized well, however lacked a lot of brand and product specific information after the fold.
• Ina used a lot of apps for additional functionalities, which slowed down their website

‍

What we have implemented:

• Creating a new store design with a premium theme that matched their updated branding and designed based on the finding from the analytics
• The new theme used features that replaced the need to use apps that were slowing down their website
• We worked with a photography partner to shoot new creatives for use in their new website
• We have performed speed optimization on the new website to improve UX and SEO

‍

Main results:

• 30% increase in Ina’s average order value 1 month after launching the redesign website
• Rebranded and user-friendly design
• Site speed increased by 100%

‍

‍

New Home Page

‍

New Product Page

‍

‍